Performance-led growth for UK home improvement firms

We don’t generate
you leads, we don’t
get paid.

Qualified enquiries, built around your business. No fixed management fee. You fund the advertising; you pay us only for agreed, qualified leads.

For established home-improvement companies with capacity to quote and deliver more projects.

Apply for the 30-day trial See how the model works
The model

Agency-level growth.
Commercially aligned.

A fixed retainer pays for agency time. Our fee depends on qualified enquiries. That is the difference.

You fund the advertising. We handle the strategy, campaign build, creative and ongoing optimisation. You pay us only for enquiries that meet the agreed qualification criteria.

See how the model works
£0Fixed management fee
30Day initial trial
100%Performance focused
How it works

From empty pipeline to
qualified opportunity.

A focused four-stage system, built to turn ad spend into conversations with people who are actively considering the work you deliver.

01

Understand

We learn your ideal project, service area, capacity and what a genuinely useful enquiry looks like.

02

Build

We create the commercial angle, advertising, qualification journey and campaign infrastructure.

03

Launch

Your 30-day trial begins only when the campaign goes live—not while we are preparing it.

04

Optimise

We study lead quality and campaign data, then improve the system around what converts into real work.

Clear criteria. A defined trial. A reason for both sides to make it work.

Apply for the 30-day trial
Built for considered purchases

For businesses where
one right client matters.

We work best with established home improvement companies that have the capacity to quote and deliver high-value projects—and want a more accountable way to grow.

01Kitchen companies
02Bathroom specialists
03Windows & doors
04Renovation firms

A lead should be more than a name and number. It should be a credible opportunity your team is ready to pursue.

Qualification, agreed upfront

Before launch, we agree the geography, service, contact requirements and intent signals a lead must meet. Clear criteria. Clear reporting. No moving the goalposts.

See an example enquiry
Why S&W

We’re not the
biggest agency.

And we’re not trying to be everything to everyone.

Our approach is deliberately hands-on: understand your business, agree what a useful lead looks like, and stay close to the quality of what we produce. Our fee depends on meeting those criteria—not the size of our agency.

If the economics do not make sense for your business, we’ll say so.

Why work with S&W?
  • No fixed management feeYou fund the ads separately. Our fee is per qualified lead.
  • Your trial starts at go-liveThe 30 days begin when your campaign launches.
  • Qualification agreed upfrontService, location and intent requirements defined before launch.
  • Quality reviewed throughoutCampaign data and your feedback inform improvements.
  • No automatic renewalThe trial ends after 30 days unless we agree to continue.

From the offer to the ad

See the thinking.
Picture your campaign.

Explore example kitchen, bathroom and glazing concepts, with the message and qualification questions behind each one.

View example campaign creative

Before you apply

Clear answers.
No guesswork.

Know what the trial involves before taking the next step.

Your next step

Put our model
to the test.

Tell us about your business. We’ll assess the fit before you commit.

Apply for the 30-day trial

No fixed management fee. Advertising budget separate.