Why S&W

We’re not the
biggest agency.

And we’re not trying to be everything to everyone. We want to understand your business well enough to generate enquiries your team can genuinely use.

Our fee depends on meeting the criteria we agree with you—not the size of our agency.

Deliberately hands-on

We stay close to the campaign and the quality of its enquiries. If the economics do not make sense for your business, we’ll say so.

Accountability,
built into the model.

Good presentation only gets a conversation started. What matters next is knowing what you are paying for, what each side is responsible for, and how the trial will be judged.

See how the model works
  • No fixed management feeYou fund the ads. Our fee is tied to agreed, qualified leads.
  • Useful criteria, agreed upfrontYour service, area and project requirements guide the campaign.
  • A real 30-day trialThe clock begins at go-live, with no automatic renewal.
  • Your feedback mattersWe use what happens after the enquiry to inform campaign improvements.
  • Honest expectationsWe generate opportunities. We do not promise that every lead becomes a sale.

Example campaign creative

Give the right customer
a reason to enquire.

Three illustrative concepts pairing a reason to care with a clear service and location. For a live campaign, we tailor the imagery, offer and questions to your business.

Concept work with illustrative photography. These are not live client ads, completed client projects or performance case studies.

Contemporary fitted kitchen used to illustrate a kitchen advertising concept

Kitchens · Concept

Make room for more than cooking.

Planning a new kitchen? Explore a complete supply-and-fit project in Wolverhampton and the surrounding area.

Discuss your kitchen

The idea

Sell the life around the kitchen, then make the service and location clear.

Before the enquiry

Ask about project scope, postcode and intended timeframe.

Contemporary bathroom used to illustrate a bathroom advertising concept

Bathrooms · Concept

A better start to every day.

Ready to rethink your bathroom? Talk through a complete bathroom renovation in Birmingham and the surrounding area.

Discuss your bathroom

The idea

Connect the finished room with an everyday benefit, then define the project.

Before the enquiry

Ask whether the customer wants a full renovation, where they live and when they want to start.

Residential glazing used to illustrate a windows and doors advertising concept

Windows & doors · Concept

A new outlook on home.

Considering replacement windows or doors? Discuss the rooms, styles and installation you have in mind for your West Midlands home.

Explore your options

The idea

Make the upgrade easy to picture and invite a specific project conversation.

Before the enquiry

Ask which windows or doors need replacing, the property location and the intended timeframe.

The calls to action above are part of the example artwork. Your live campaign would use your approved services, coverage and enquiry journey.

Discuss a campaign for your business
A good fit on both sides

Ready for
more of the right work?

Our focus is established home-improvement businesses with capacity to quote and deliver more projects. You need a funded advertising budget and someone ready to follow up with enquiries.

If you are already at capacity, cannot follow up consistently, or need guaranteed sales, this may not be the right time for a trial.

01Kitchen companies
02Bathroom specialists
03Windows & doors
04Renovation firms

Your next step

Put our model
to the test.

Tell us about your business. We’ll assess the fit before you commit.

Apply for the 30-day trial

No fixed management fee. Advertising budget separate.